Lori is a seasoned PR professional bringing over 15 years of experience in various areas, including consumer, lifestyle, B2B, health & wellness, and thought leadership.

She works to identify creative angles for stories, develops messages, and crafts pitches to help achieve client goals and enhance public relations campaigns.

Throughout her career, Lori has established long-lasting relationships with the media and has secured hundreds of top placements across all platforms, including Insider, Money, Forbes, Fast Company, Inc., CNBC, Bloomberg, TODAY, KTLA, Reuters, Digiday, Skinny Confidential, and more.

Prior to joining JConnelly, Lori spent over a decade working as a media relations specialist, consulting for several boutique PR agencies, most recently with LBR/PR. In her downtime, she enjoys spending time with her husband and kids, working out, and being outdoors.